5P founder - Oliver Victor Kristensen

Oliver grew up in paddocks around the world, closely following his Le Mans-winning father, Tom Kristensen, first of all as a keen supporter, but at the age of 16 also taking charge of PR and social media, and later in a management role via 5P. 

Having seen exactly how important it is to keep focus on the most important thing, the next performance, 5P has emerged out of the desire to bring focus, comfort and opportunity to talent by guiding decisions, building the right teams and taking care of sports- and commercial interests. 

Oliver has a degree from Copenhagen Business School and has worked in companies such as EY Parthenon, leAD Sports, adidas and Voi Technology before taking on sports management full time.

Our 5P's

The name 5P comes from a simple principle:
Proper Preparation Prevents Poor Performance.

It was first used within Audi’s Le Mans-winning programme – introduced by a mechanic who needed a fast, unmistakable signal in a high-pressure environment. In the noise, intensity, and split-second decisions of endurance racing, the message was clear: everything is under control, the work has been done, and the car is ready.

Over time, those five words became more than a phrase.
They became a mindset.

At 5P, we carry that thinking forward, sometimes using it with a slight evolution:
Proper Preparation Promotes Perfect Performance.

Because at the highest level, preparation doesn’t just avoid mistakes.
It creates the conditions for excellence.

The name nods to our origins and reminds us what it takes to perform when it matters most. It reminds us that to stay on top over time, we need to show up every day and do our utmost to help our athletes and clients reach their goals.

Find us
Capella House
Indiakaj 1
2100 Copenhagen, Denmark (Located on the Copenhagen waterfront, close to Østerport Station)

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