Over the past years, the relationship between Tom Kristensen and 5P has developed organically – built on trust, shared ambition, and a deep understanding of both performance and positioning at the highest level of the sport.
That collaboration now enters its next phase.
5P has taken on a broader role across its “5P Icon” Tom’s activities, working closely with him on a full 360 approach – spanning partnership development and management, social media, strategic positioning, and communication.
The objective is clear: To ensure that Tom’s presence, legacy, and ongoing work within motorsport and beyond are managed with the same level of precision and consistency that defined his racing career.
This includes both strengthening existing long-term relationships – such as with Rolex, B&O and Audi – and developing new opportunities that align with Tom’s profile and values.

Photos: Seya Eggler