The relationship between Tom Kristensen and Audi is one of the most enduring and authentic partnerships in modern motorsport.
As a nine-time Le Mans winner and a central figure in Audi’s dominant era in endurance racing, Tom became inseparable from the brand. Today, that legacy continues through his long-term role as Audi Legend and Brand Ambassador, bridging the brand’s heritage with its future ambitions.
The partnership is activated both globally and locally with Audi Denmark, reflecting a unique combination of international reach and strong national identity. Across events, storytelling, and strategic initiatives, Tom remains a credible and trusted voice within the Audi universe.
At 5P, we are proud to represent Tom in the ongoing development and execution of this collaboration – a partnership that stands as proof of what can be built over time, where performance, character, and brand are fully aligned.