When Alba Hurup Larsen stepped onto the F1 Academy grid ahead of the 2025 season, it marked more than just the next step in her racing career.
It was the beginning of building a platform.
As part of that transition, Tommy Hilfiger joined as partner – bringing a global presence and a long-standing connection to Formula 1. A brand that understands not only performance, but the importance of visibility, identity, and storytelling in modern motorsport.
The partnership was established alongside Alba’s entry into the series, aligning sporting progression with international exposure from day one.
Developed in close collaboration between Team Alba, Alba, F1 Academy and Tommy Hilfiger, the mission was clear:
To build a driver capable of performing at the highest level – and operating within it.
Today, as Alba continues her journey at the next stage of her career, the foundation built in that period remains a defining part of her trajectory.

Photos: Tommy Hilfiger