We are honoured to represent Tom Kristensen, the Le Mans legend, in the negotiation and execution of his latest Brand Ambassador role with Audi. As the most successful driver in Le Mans 24 Hours history, Tom continues to play a pivotal role in shaping the future of Audi’s motorsport legacy.
Preserving a Racing Legacy
Through this partnership, Tom Kristensen ensures that Audi’s legendary motorsport heritage remains a driving force in future innovation and marketing. His unparalleled experience, championship mindset, and deep connection to the brand make him an essential figure in Audi’s continued motorsport success.
This collaboration focuses on:
Celebrating Motorsport History – Honouring Audi’s rich racing past and its dominance in endurance racing.
Innovation for the Future – Supporting Audi’s transition into new racing formats and technologies, among other Formula 1.
Brand Representation – Strengthening Audi’s global motorsport identity through Tom’s presence at major events and activations.
As a true icon of endurance racing, Tom Kristensen’s ambassador role ensures that his winning spirit continues to inspire future generations of racers and Audi enthusiasts alike.
Shaping the Future of Motorsport
With a record-breaking 9 victories at Le Mans, Tom Kristensen’s name is synonymous with Audi’s dominance in endurance racing. Through this brand ambassador partnership, Audi’s legacy will continue to thrive, connecting past achievements with future innovations in motorsport.
We at 5P are proud to facilitate this collaboration, ensuring that one of the sport’s greatest icons continues to influence the future of racing.