At 5P, we are proud to have represented Robin Frijns in the negotiation, scoping, and execution of his #WeveGotNext ambassador role with global cybersecurity partner, Palo Alto Networks. This partnership brings together cutting-edge cybersecurity and high-performance motorsport, showcasing the future of digital security in next-gen racing.
Pushing boundaries with Robin and Formula E
As technology continues to revolutionize motorsport, cybersecurity is becoming a critical factor in ensuring data protection, team performance, and race integrity. Through this collaboration, Robin Frijns joins Palo Alto Networks in highlighting the importance of next-gen security solutions in high-speed environments.
This campaign features:
Innovation & Technology – Exploring the link between cybersecurity and elite motorsport engineering.
A Star-Powered Campaign – Alongside football star Trent Alexander-Arnold, Robin Frijns represents the future of digital protection in sports.
The #WeveGotNext Movement – Showcasing leaders in different industries who push boundaries and redefine what’s possible.
In an era where data security is as crucial as speed on track, this partnership bridges the gap between technology and performance. Robin Frijns, known for his precision, adaptability, and experience across top racing categories, is the perfect fit to represent a brand that thrives on innovation and reliability.
At 5P, we are proud to facilitate collaborations that go beyond racing, creating meaningful connections between sports and cutting-edge industries.