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Alba Hurup Larsen lands 2025 F1 Academy seat with Tommy Hilfiger and MP Motorsport

At 5P, we are beyond proud to witness our young talent, Alba Hurup Larsen, take a massive step in her career as she joins MP Motorsport for the 2025 F1 Academy season, backed by Tommy Hilfiger. This achievement highlights Alba's rapid rise through the ranks since her debut in karting less than five years ago.
Alba Hurup Larsen standing alongside Susie Wolff and Tommy Hilfiger, celebrating her partnership with the brand and her entry into F1 Academy 2025
Image: F1 Academy

Alba Hurup Larsen's F1 Academy Journey - A Rapid Ascent

At just 16 years old, Alba Hurup Larsen is set to become the youngest driver on the F1 Academy grid in 2025. This follows her impressive performances in Indian Formula 4, where she gained valuable single-seater experience with MP Motorsport.


Alba Hurup Larsen in her racing suit, adjusting her earpiece with focus, preparing for a race as she gears up for the F1 Academy season.
Alba with race manager, Oliver Kristensen, at tests in Barcelona. Image: Fotocar13

Her journey to this point has been nothing short of inspiring. In 2023, she won the FIA Girls on Track – Rising Stars program, a prestigious initiative supported by the FIA Women in Motorsport Commission, the Ferrari Driver Academy, and Iron Dames. This victory was a testament to her potential and relentless hard work.


A Powerful Collaboration with Tommy Hilfiger

This partnership with Tommy Hilfiger is more than just a sponsorship—it’s a statement. The global fashion brand has long been involved in motorsport, previously partnering with Mercedes-AMG F1, and now they’re reinforcing their commitment to diversity and inclusion by supporting Alba in F1 Academy.

"I’m honored to be named the Tommy Hilfiger driver and to race with MP Motorsport in the 2025 F1 Academy season,"

- Alba Hurup Larsen


"This opportunity builds on the brand’s groundbreaking efforts to empower women in motorsport. I will be a proud ambassador for Tommy Hilfiger and F1 Academy, committed to advocating gender equality in sports. I see it as my mission to bridge the gender gap in motorsport and work with like-minded individuals and brands to drive meaningful change."

- Alba Hurup Larsen


"We are extremely happy to welcome Alba into our F1 Academy line-up for 2025. Having just turned 16, she will be the series’ youngest competitor, which only demonstrates her swift ascent up the single-seater ladder. She is a cool and confident young woman with the right attitude – eager to learn and fully committed to the challenge ahead. Together, by aligning with Tommy Hilfiger and F1 Academy, we aim to inspire young girls worldwide to chase their dreams."

- MP Motorsport Team Principal, Sander Dorsman


With F1 Academy’s debut on Netflix in 2025, produced by Reese Witherspoon, the series is expected to receive unprecedented visibility. This platform provides Alba with the perfect opportunity to showcase her talent on a global stage while inspiring the next generation of female racers.


Beyond Racing – Alba’s Mission to Empower Future Generations

More than just a racing driver, Alba Hurup Larsen is committed to changing the motorsport landscape for young girls worldwide. In 2024, she launched the Alba Academy, a groundbreaking initiative aimed at introducing more girls to motorsport.


Following a successful start in Copenhagen, the academy is now set to expand to Sweden, Germany, the US, and China, with the goal of engaging thousands of girls in the years to come. This initiative aligns with her mission to increase female representation in motorsport and provide young aspiring drivers with opportunities that were once hard to come by.


On top of her racing career, Alba has also excelled academically, securing third place in the Danish national 'Young Scientists' competition—showcasing her intelligence and commitment both on and off the track.

Alba Hurup Larsen on stage with Tommy Hilfiger and Susie Wolff at an F1 Academy panel discussion, speaking about women’s progress in motorsport.
Image: Alba at the F1 Academy Panel Discussion in Las Vegas

Looking Ahead – The 2025 F1 Academy Season Awaits

As the 2025 F1 Academy season approaches, Alba Hurup Larsen is more prepared than ever to take on the challenge. With MP Motorsport's expertise, Tommy Hilfiger’s backing, and her relentless determination, she is set to make a lasting impact on the series.


Alba Hurup Larsen driving a Formula 4 car on a racetrack, showcasing her skill and preparation ahead of her F1 Academy 2025 debut.
Image: Fotocar13

At 5P, we couldn’t be prouder to be Alba's Race Management partner. We will be with her every step of the way, cheering her on as she continues to push boundaries in motorsport!


Stay tuned for updates as Alba embarks on this exciting new chapter.







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We believe that Proper Preparation Prevents Poor Performance.
And we don’t do poor performance. 

©2022 by 5P Management, Copenhagen-based sports management and marketing agency

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