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Alba Academy is breaking barriers in motorsport

At 5P, we believe in creating opportunities and driving change in motorsport. That’s why we are proud to support the organization and exuction of the Alba Academy, a groundbreaking initiative led by Alba Hurup Larsen, aimed at inspiring and empowering young girls to enter the world of racing.



Empowering the Next Generation of Female Racers

In partnership with Racehall, the Alba Academy provides young girls with a unique chance to experience karting, develop fundamental racing skills, and discover a potential future in motorsport.


This project is about more than just driving – it’s about:

  • Encouraging Diversity – Breaking down barriers and showing that motorsport is for everyone. Traditionally, when 4,000,000 boys try karting every year, only 120,000 girls get the chance to do the same.

  • Hands-On Training – Giving young girls the opportunity to get behind the wheel and develop racing confidence.

  • Building a Community – Connecting participants with mentors, role models, and fellow racing enthusiasts to inspire long-term involvement.


Through structured training sessions and mentorship, the Alba Academy aims to introduce thousands of girls to karting and open doors to a future in motorsport.


Why This Initiative Matters?

Motorsport has historically been male-dominated, but with Alba Hurup Larsen leading the way, the Alba Academy is proving that young girls can thrive in racing. By providing access, training, and inspiration, we are helping shape the future of motorsport—one talented young driver at a time.


We are proud to be part of this journey and look forward to seeing the next generation of female racing stars emerge.


Anker 1

We believe that Proper Preparation Prevents Poor Performance.
And we don’t do poor performance. 

©2022 by 5P Management, Copenhagen-based sports management and marketing agency

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